New First Impressions Vs. Lasting Impact

Blog,CMS Platforms Reviews,WordPress

People don’t buy facts. They buy the mind & feeling. – proves Matt Mullenweg and he’s right.

Whether we’re talking about WordPress or not, this truth applies widely. The idea is simple. User experience is a feeling and Matt Mullenweg knows it well. CEO of WordPress developer Automattic, has rebuilt from the ground up to make a great move.

The facts should be plain. WordPress is still free (in terms of an annual license). Though, now it is rebooted from scratch to take on the competitors.  

Unveiling the new, a team of 127 engineers and designers have answered the big Matt’s question: “What would we build if we were starting from scratch today, knowing all we’ve learned over the past 13 years of building WordPress?”

Going with their mind & feelings, the answer was given. 20 months of productive work and the platform’s matured.

WordPress Exposure

There’s a lot about new that is awesome, and here’re some of the greatest things to outline the renovation, called Calypso:

  • Fast
  • Written in Javascript
  • API-powered
  • Fully responsive
  • Handy to write-in
  • Adaptive for non-techs
  • Social, with stats, likes, and notifications
  • Flexible & multi-site for advanced users.

At the highest of WordPress, with more than 25% of the web planet using their CMS, a lot of people thought they should keep it proprietary. But Matt has turned on another way:

Throughout my life I’ve learned that the more you give away, the more you get back. With core WordPress on the server and Calypso as a client I think we have a good chance to bring another 25% of the web onto open source, making the web a more open place, and people’s lives more free.” – says CEO. 

If you’re curious more about the before and after, what’s changed, here’s a chart:


And because “You deserve web tools as powerful as your ideas”, WordPress applies a fully responsive web experience via its desktop app.


Stop fighting fears and feelings and test WordPress to know for fact. Tell us whether the move worked fine in the comments section below 😉

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