We have a website – we want the design upgraded. We don’t want to use internal staff, don’t want to hire staff, don’t want to outsource to someone who is here one month gone the next, we don’t want to spend a lot of money, we don’t want to waste heaps of time in briefings and changes and focus groups and wips etc.

We want it to look modern, be manageable, and we want it fast. And we want this process to contain less friction, one which can be repeated as often as needed when the internet changes. We want agility, ownership and control, all at a reasonable cost.

Notes: A business website is a key digital asset for a business. Now it is one of a variety of channels used of course. The complexity involved in getting a good one now outweighs its value. Every web studio wants each project to be a work of art, something no one has seen before. This fantasy is long gone commercially and users have come to expect sites to deliver information in an easy and comfortable way, not in a way they have to learn.